打造中英调换样本 捷豹路虎中国获评“最好英国企业奖”

起原：环球时报

践行在华历久欢喜 积极助力中英调换

Promoting China-UK exchange and demonstrating long-term commitment to China

捷豹路虎中国荣膺2024年度英邦交易大奖“最好英国企业奖”

JLR China wins British Company of the Year at 2024 British Business Awards

11月21日，由上海英国商会主理的2024年度英邦交易大奖授奖盛典在上海举办，凭借深耕中国阛阓的历久欢喜和积极效力，以及在中英两国经贸、文化规模调换中弘扬的积极作用，捷豹路虎中国斩获“最好英国企业奖”，继2016年后再次获取英邦交易大奖系列奖项。

On November 21, the 2024 British Business Awards Ceremony Gala Dinner, hosted by the British Chamber of Commerce Shanghai, successfully took place in Shanghai. JLR China was honored with the British Company of the Year Award, recognizing its long-term commitment to the Chinese market and outstanding achievements. The accolade also highlights JLR’s active role in fostering economic, cultural, and trade exchanges between China and the UK. Notably, this marks the company's second British Business Award win, following its first in 2016.

捷豹路虎中国荣膺2024年度英邦交易大奖“最好英国企业奖”

2024年度英邦交易大奖共建立9个奖项类别，其中，“最好英国企业奖”这一奖项旨在奖赏在中国展现可抓续发展历久欢喜、窜改打算款式和企业政策并奋发于中英文化调换的英国企业。

The 2024 British Business Awards featured nine categories, with the British Company of the Year Award celebrating British enterprises in China that exemplify the UK’s commitment to developing sustainable businesses, innovative management approaches, and strengthened cultural ties between the two nations.

捷豹路虎中国这次斩获“最好英国企业奖”是对其深耕中国阛阓，以及在中英两国经贸和文化调换中弘扬的积极作用的招供

自2021年推出“重塑往常”行家政策以来，捷豹路虎长久强调以可抓续性发展为基石，到2039年达成聚首扫数供应链、产物研发及运营的净零碳排放方针。连年来，中国阛阓成为行家业务增长和政策落地的前沿。

Since launching its global “Reimagine” strategy in 2021, JLR has consistently emphasized sustainability at the heart of its operations. By 2039, the company aims to achieve net-zero carbon emissions across its entire supply chain, product R&D, and operations. The Chinese market remains a vital arena for JLR’s global business growth and strategic execution.

跟着政策的有序推动，旧年4月，捷豹路虎发布全新品牌眷属策略——“品牌重塑”，将揽胜、路虎卫士、发现和捷豹重塑为四个具有私有魔力的品牌眷属。近期，捷豹认真发布全新品牌标志，宣告迈入品牌新纪元。

In alignment with the Reimagine strategy, JLR introduced its House of Brands approach last year to emphasize the unique character of its brands: Range Rover, Defender, Discovery, and Jaguar. Recently, Jaguar unveiled an all-new brand identity, marking a new era for the iconic brand.

旧年4月，捷豹路虎发布全新“品牌重塑”策略，将揽胜、路虎卫士、发现和捷豹重塑为四个具有私有魔力的品牌眷属

“品牌重塑”策略推出后，在中国结束了一系列原土化落地，通过完善线下触点，打造行家性揽胜品牌体验平台“揽胜之境”等新零卖模式，为中国用户带来了新当代豪华主义的全概念体验，从而不休自若各品牌在细分阛阓中的向上地位。

Under the House of Brands strategy, JLR has implemented several localization initiatives in China. From enhancing physical touch-points to launching the global brand experiential platform “Range Rover House” and introducing new retail models, JLR has delivered a seamless Modern Luxury experience to Chinese consumers, further solidifying each brand’s leadership in its respective segments.

本年9月，行家性揽胜品牌体验平台“揽胜之境”登录成齐

凭借高质地的产物及客户干事体系，捷豹路虎本年屡次赢得行业巨擘机构的招供。路虎卫士、揽胜及揽胜畅通版多款车型在新车质地、产物魔力、售后干事以及智能化体验等参谋中均位列前茅。值得一提的是，路虎在J.D. Power近期发布的2024中国售后干事适意度参谋SM（CSI）中脱颖而出，荣获豪华车细分阛阓第又名。

JLR's dedication to high-quality products and customer service has been widely recognized this year. Defender, Range Rover and Range Rover Sport models earned top rankings in studies assessing new car quality, product appeal, after-sales service, and intelligent features. Additionally, Land Rover secured the top spot for customer service satisfaction among premium brands in the J.D. Power 2024 China Customer Service Index (CSI) StudySM.

面向快速变化的阛阓和消耗需求，捷豹路虎窜改开启结伙结合模式，奋发成为中英汽车产业交融的典范。本年6月，捷豹路虎与结合伙伴奇瑞汽车签署政策结合意向书，授权结伙企业奇瑞捷豹路虎使用“Freelander神行者”品牌，推出并制造一系列电动产物，为消耗者带来更丰富的产物聘用。

In response to evolving market trends and consumer demands, JLR pioneered a new joint venture collaboration model, setting a benchmark for China-UK collaboration in the automotive sector. In June of this year, JLR and Chery Automobile signed a Letter of Intent to license the Freelander brand to Chery Jaguar Land Rover, supporting the development of electric vehicles in China and offering consumers more diverse choices.

但愿小学师生代表参不雅进博会捷豹路虎中国展台并与英国驻华大使吴若兰女士一瞥互动

在打造超卓汽车产物干事的同期，捷豹路虎抓续奋发于深耕企业社会职守规模，为客户、结合伙伴、产业和社会抓续创造长期价值和积极影响。本年恰逢“中国宋庆龄基金会捷豹路虎中国青少年梦思基金”建设十周年。看成连气儿七年参加中国海外入口展览会（CIIE）的“全勤生”，捷豹路虎尽头邀请但愿小学师生代表来到进博会现场，并在英国驻华大使吴若兰（Dame Caroline Wilson DCMG）女士的参与和复旧下，打造了中英文化调换的尽头本事。十年来，梦思基金专注阐发、社会慈祥和中英文化调换规模，开展深度公益实行。捷豹路虎的抓续插足将其打造为一个通达平台，引诱了广博企业、个东说念主和结合伙伴参与，促进用户关于英伦文化和品牌的招供。

Beyond delivering exceptional products and services, JLR remains dedicated to advancing its corporate social responsibility efforts to generate long-term value for customers, partners, industries, and society. This year marks the 10th anniversary of the “China Soong Ching Ling Foundation JLR China Children & Youth Dream Fund.” As a dedicated participant in the China International Import Expo (CIIE) for seven consecutive years, JLR invited teachers and students from JLR Hope School to visit the Expo.

The event, held under the patronage of Dame Caroline Wilson DCMG, British Ambassador to China, became a standout for China-UK cultural exchange. Over the past decade, the Dream Fund has made significant contributions to Education, Social Care, and China-UK Cultural Exchange through extensive philanthropic initiatives. JLR’s ongoing dedication has transformed it into an inclusive platform that has drawn the involvement of numerous enterprises, individuals, and partners, enhancing the recognition of British culture and the brand among users.

“最好英国企业奖”是对捷豹路虎在华发展收货的充分招供。着眼往常，捷豹路虎将抓续长远中英结合，依托自体格系智商和窜改上风，赋能中国汽车行业的可抓续发展，同期加强中英各规模调换与结合，展现中英经贸结合典范应有的担当。

Winning the British Company of the Year Award underscores JLR’s achievements and development in China. Looking ahead, JLR will continue to deepen China-UK cooperation, leveraging its capabilities and innovation to support the sustainable development of China’s automotive industry. At the same time, the company will further enhance cross-sector collaboration between China and the UK, embodying the sense of responsibility expected of a leading example in China-UK economic and trade partnership.

尽头筹划

审核 | 周扬

剪辑 | 徐璐明